- How often do you do go to the cinema?
- How old are you?
- What is your gender?
- What is your ethnicity?
- What is your favorite genre?
- What is your least favorite genre?
The questionnaire has helped our group in numerous ways. For example, through the questionnaire we now understand what target audience wee should aim for, in our main task. The results show that the consumers who go to the cinema the most are people between the ages of 18-24 years old. This shows that for our main task,we should try to make our opening appealing for audiences between the ages of 18-24 years. Also, from our questionnaires we have discovered that the consumers top three favorite genres are horror, comedy and thriller consequently, we decided to do a thriller as the majority of the people in our group enjoyed watching thriller movies and they believe that they would be more comfortable doing them.
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